Konzum operates as a leading grocery store chain in Croatia, with a significant presence in Nova Ves Petrijanečka. With over 11,000 employees, it ranks among the largest employers in the country. Each day, approximately 500,000 customers shop at more than 600 Konzum locations across 114 cities and 211 areas, including numerous Croatian islands. This extensive network showcases Konzum's commitment to quality service and a diverse product range.

Konzum offers three main store formats to cater to various shopping needs. The neighborhood Konzum stores provide convenience for quick shopping trips. The Konzum maxi format is ideal for larger weekly purchases, allowing customers to stock up on essentials. Super Konzum stores deliver a comprehensive shopping experience, offering everything necessary for households in one location. This variety ensures that customers find what they need, whether for everyday items or special occasions.