Konzum operates as a leading grocery store chain in Blato, Croatia, offering a diverse range of products to meet everyday needs. With over 11,000 employees, it ranks among the largest employers in the country. Each day, approximately 500,000 customers visit more than 600 Konzum stores across 114 cities and 211 locations, including many Croatian islands. This extensive reach highlights the brand's commitment to accessibility and convenience.

The store provides three distinct shopping formats: neighborhood Konzum stores for quick visits, Konzum maxi stores for larger weekly purchases, and Super Konzum locations that offer a comprehensive selection of household essentials. This variety ensures that customers can find everything they need in one place, enhancing the shopping experience.

Konzum prioritizes quality service and a wide assortment of products, making it synonymous with grocery shopping in Croatia. The commitment to customer satisfaction is evident in the store's operations and product offerings. Regular promotions and a focus on local products further strengthen its connection to the community.